Provide Your Business with More Mobility

Do you feel as if your small business is doing all it can to meet the needs of today’s consumers?

If the answer is you’re not sure or possibly even no, when do you plan on turning things around to your advantage?

In the event you’ve been kind of coasting up to now in terms of making your brand more mobile, the time may very well have arrived where that is no longer an option.

With that in mind, how can you give your small business the mobility it needs in order to compete in today’s fast-paced business world?

Don’t Let Competitors Pass You By

So that you can be as sure as possible that your small business isn’t missing a beat or two when it comes to always accepting credit cards, remember these keys:

  1. Credit cards

For starters, review your credit card processes, making sure that they are as sound as possible.

This means accepting credit cards in your office (if you get customers coming in to pay their bills or make purchases), with your online store (if you are also running an Ecommerce operation), and out in the field (when your salespeople meet with clients and/or you attend trade shows, community events etc.).

  1. Promoting credit card sales

When was the last time you set foot in your local post office?

If it has been a number of years, you may likely be surprised that post offices nationwide now only accept cash transactions at their main windows. Gone are the days of dropping coins in a machine to buy stamps at post offices.

To make matters easier for the post office (at least that’s what they will claim), the norm now is to accept credit card or debit card transactions.

While your business may very well still accept cash transactions, you are likely happier when things are done with plastic, meaning you do not have to be running around with dollar bills and loose change all of the time.

As such, be sure to promote that you do most of your business via credit cards, letting customers know this before they even start a transaction with you.

Better yet, let them know that you accept payments on-the-go, meaning you can literally sell whenever and wherever you want.

Although some customers still prefer to do sales with cash, many others are happy to just get out the plastic, so make sure you accommodate them at all times.

  1. Securing credit card sales

Last but not least, never gloss over the importance of securing each and every credit card sale (mobile and non-mobile) that you end up making.

The worst thing that can happen to you as a small business owner is losing the trust and confidence of your customers. Unfortunately, this takes place if their credit card information is stolen.

Of utmost importance is when you are out and about making mobile sales, sales that are done in the public eye.

It is imperative that you take all the security precautions necessary to make sure each and every sale goes off without a hitch.

If this requires paying extra money for a better security software system, by all means do it.

Remember, the alternative (losing business as the result of identity theft) is not a pleasant thought.

At the end of the day, having a more mobile small business works to your favor and that of your customers.

That said has the time come for some more mobility out of your brand?


Photo credit: frankieleon on Flickr. CC-BY-2.0

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